New data reveals that only one in 10 people know that a persistent cough for three weeks or more could be a symptom of lung cancer.
The campaign is aimed at over 55s, especially those from lower socio-economic backgrounds and the message is to advise patients who have had symptoms of a cough for 3 weeks or more to see their GP. This is consistent with the NICE referral guidelines for suspected lung cancer which states that a persistent 3 weeks or more cough is a potential symptom and requires urgent referral for chest x-ray.
The likely benefit of the July BCoC lung cancer campaign is:
• An estimated 11% increase in early stage disease (I and II) at presentation
• An estimated 16% increase in operability and therefore potentially curative surgical resection
• Potentially a 2% fall in emergency presentations with a resulting better outcome for patients (and financial savings)
• Overall 400 lung cancer patients will have better outcomes.
Posted by Dr Bayer