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Be Clear on Cancer (BCoC)

30 Jun
The next Be Clear on Cancer (BCoC) national lung cancer symptom awareness campaign begins on 2nd July 2013 and will run for 6 weeks.  This is a top-up campaign, following last year’s first ever national lung cancer symptom awareness campaign.
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Lung cancer is England’s biggest cancer killer claiming around 28,100 lives every year. Outcomes in Britain are worse than those in some European countries and it is estimated 1,300 deaths could be avoided each year if five-year survival cancer rates matched the best in Europe.  In London, just over 3000 deaths were attributed to lung cancer and by implementing the Saving 1000 Lives strategy it is estimated that we could save 576 lives in London from lung cancer if outcomes matched the best in Europe.
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Red flagNew data reveals that only one in 10 people know that a persistent cough for three weeks or more could be a symptom of lung cancer.
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The campaign is aimed at over 55s, especially those from lower socio-economic backgrounds and the message is to advise patients who have had symptoms of a cough for 3 weeks or more to see their GP. This is consistent with the NICE referral guidelines for suspected lung cancer which states that a persistent 3 weeks or more cough is a potential symptom and requires urgent referral for chest x-ray.
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The likely benefit of the July BCoC lung cancer campaign is:
• An estimated 11% increase in early stage disease (I and II) at presentation
• An estimated 16% increase in operability and therefore potentially curative surgical resection
• Potentially a 2% fall in emergency presentations with a resulting better outcome for patients (and financial savings)
• Overall 400 lung cancer patients will have better outcomes.

Posted by Dr Bayer

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